RealMadryt.pl — Fan Engagement Platform

Case study

RealMadryt.pl — Fan Engagement Platform

  • Cloud
  • Web Apps
RealMadryt.pl, launched in 2000, is the most popular soccer website for Polish fans of the Real Madrid football club. It is also one of the most visited football club websites in Poland. The platform is run by many journalists and editors who provide updates and the latest news about the club, games, players, transfers, and more.
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20
years on the market
3 M
monthly visits
230 K
facebook followers

Challenge

Make the website accessible for millions

From the very start, the backend layer was implemented on the client’s side and the product owner was looking for a suitable partner who would help them put in place the frontend layer architecture that would result in a fast and modern online platform. He approached us after initial collaboration with another vendor that didn’t go as planned. Our project team handled the frontend implementation comprehensively and the 2.0 version of the website was launched as planned. Now, we support our client in the ongoing development of new functionalities to deliver the very best fan experience.

Solution

How we helped RealMadryt.pl unlock the potential

SOCIAL ENGAGEMENT PLATFORM FOR B2C MARKET

Our team created a comprehensive fan engagement platform with a clean interface so that visitors could enjoy better UX with improved functionalities and convenient navigation.
Project takeover
Frontend layer development and implementation
Implementation of custom modules

Efficient Components

Key Features Delivered

01.
Dedicated comment module
Moderation, sort, like, share, answer functionalities and 10.000+ comments monthly.
02.
Player rating system
Custom module to rate player after every match and aggregate statistics.
03.
Cafe Bernabeu
Chat functionality for the most engaged club fans.
04.
Premium account module
Custom and dedicated space for premium users - badges, hiding ads throughout the site, private news feed.
05.
Advertising system
Extensive ads management to monetise to platform in the best possible way.
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Stunning Technologies

JavaScript / PHP / Symfony / Webpack / MySQL / Redis / Docker / Google Cloud / OAuth

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